# Olwen

> Olwen is the proactive AI CMO for busy founders. We ship strategy, content, and site fixes to your site every day, so your brand shows up in ChatGPT, Claude, Gemini, and Perplexity.

Olwen helps teams understand how their brand shows up in AI systems, spot where competitors are winning, and turn those findings into website and content changes that compound over time.

This file expands the public product context from https://www.olwen.io for language models and agents. It is grounded in the public marketing, FAQ, and privacy content currently available on the site.

## Canonical URLs

- Homepage: https://www.olwen.io/
- Privacy policy: https://www.olwen.io/privacy
- llms.txt manifest: https://www.olwen.io/llms.txt
- llms-full.txt guide: https://www.olwen.io/llms-full.txt

## Product Summary

- Olwen is the proactive AI CMO for busy founders. The technical disciplines are GEO (Generative Engine Optimization) and SEO; the difference is that Olwen executes the work autonomously.
- It combines AI visibility monitoring, website recommendations, content generation, and publishing workflows in one product, shipping outcomes daily without per-action approval.
- The goal is to make a company easier for search engines and AI systems to understand, cite, and recommend, while removing the operational burden from the founder.

## Audience

- Busy founders who want stronger GEO, SEO, and AI visibility without adding another full-time workflow.
- Lean growth and content teams that need concrete website fixes, content ideas, and publishing support.
- Startups that want to improve discoverability in both traditional search and answer engines.

## Core Capabilities

- Track where AI systems mention your brand and where competitors are winning.
- Turn GEO and SEO opportunities into clear website fixes, FAQ sections, and keyword-rich pages.
- Generate, publish, and iterate on content built for both search engines and answer engines.
- Connect your repo and CMS to ship metadata, schema, and content improvements faster.
- Track when AI crawlers visit your site and where your content is being cited through connected CDN workflows.

## Typical Workflow

- Review how your brand appears in AI-generated answers and where competitors are being cited more often.
- Turn detected opportunities into website fixes, FAQ sections, metadata updates, schema work, and new pages.
- Generate AI-optimized articles, FAQ pages, and product pages for search engines and answer engines.
- Publish updates through connected repo and CMS workflows with room for manual review or more automation.

## Typical Outputs

- Brand visibility reporting
- Competitor comparisons
- Website change suggestions
- FAQ and landing page recommendations
- AI-optimized articles and product page drafts
- Metadata and structured data improvement opportunities

## Supported AI Platforms Named on the Site

- ChatGPT
- Claude
- Gemini
- Perplexity

## Articles

- [Repo-to-CMS Automation: Shipping SEO Fixes without Manual Workflows](https://www.olwen.io/blog/repo-to-cms-automation-shipping-seo-fixes-without-manual-workflows): Learn how to eliminate manual overhead by connecting your GitHub repository directly to your CMS to ship metadata, schema, and content fixes as code.
- [Turning Competitor Wins into Schema Updates: A GEO Workflow](https://www.olwen.io/blog/turning-competitor-wins-into-schema-updates-a-geo-workflow): Learn how to monitor competitor citations in AI systems like GPT-5.4 and Claude 4.6, and convert those insights into automated website fixes and schema updates.
- [Measuring AI Visibility: Tracking Brand Mentions in ChatGPT and Gemini](https://www.olwen.io/blog/measuring-ai-visibility-tracking-brand-mentions-in-chatgpt-and-gemini): Quantify Share of Model Voice (SoMV) and track brand mentions in ChatGPT and Gemini to improve your AI visibility.
- [Automating AI Visibility: Connecting Your Repo to CMS for Schema Injection](https://www.olwen.io/blog/automating-ai-visibility-connecting-your-repo-to-cms-for-schema-injection): Learn how to automate schema injection and metadata management by connecting your technical repository to your CMS to maximize AI visibility in the generative era.
- [Beyond Traditional Search: Why Ahrefs and Semrush Data Misses AI Citations](https://www.olwen.io/blog/beyond-traditional-search-why-ahrefs-and-semrush-data-misses-ai-citations): Traditional SEO tools measure how humans find links. They do not measure how Large Language Models (LLMs) synthesize your brand's data into a single answer. Explore the technical gap between 'ranking' and 'citation'.
- [AI Crawler Tracking: Monitoring Bot Traffic via CDN Workflows](https://www.olwen.io/blog/ai-crawler-tracking-monitoring-bot-traffic-via-cdn-workflows): A technical guide to capturing raw crawler data at the CDN level, filtering for specific AI user agents, and using those insights to adjust your indexing strategy.
- [Monitoring AI Agent Activity: Tracking Crawler Visits via CDN Workflows](https://www.olwen.io/blog/monitoring-ai-agent-activity-tracking-crawler-visits-via-cdn-workflows): Implement CDN-level log tracking to monitor AI agents and optimize your brand's discoverability in generative search engines.
- [GEO Infrastructure: Implementing Schema for AI Knowledge Graphs](https://www.olwen.io/blog/geo-infrastructure-implementing-schema-for-ai-knowledge-graphs): Learn how to implement Organization, Product, and FAQ schema to improve your brand's visibility in AI knowledge graphs and generative engines.
- [Schema and FAQ Strategies for Perplexity and ChatGPT Citations](https://www.olwen.io/blog/schema-and-faq-strategies-for-perplexity-and-chatgpt-citations): Learn how to implement FAQ schema and technical metadata to secure citations in AI systems like Perplexity and ChatGPT through structured data architecture.
- [Competitive GEO: Benchmarking Visibility Against Ahrefs and Semrush](https://www.olwen.io/blog/competitive-geo-benchmarking-visibility-against-ahrefs-and-semrush): Compare traditional SEO tools like Ahrefs and Semrush with GEO-focused visibility benchmarking for AI assistants and generative engines.
- [Tracking AI Agents: Using CDN Workflows to Monitor Crawler Activity](https://www.olwen.io/blog/tracking-ai-agents-using-cdn-workflows-to-monitor-crawler-activity): Learn how to use CDN logs to identify and monitor the activity of training crawlers, search bots, and agentic browsers for Generative Engine Optimization.
- [Repo-to-CMS Automation: Shipping AI-Ready Metadata Faster](https://www.olwen.io/blog/repo-to-cms-automation-shipping-ai-ready-metadata-faster): Olwen eliminates friction by connecting your repository directly to your CMS, ensuring every code change triggers a corresponding update to your schema and metadata.
- [Monitoring AI Crawler Activity with CDN Edge Workflows](https://www.olwen.io/blog/monitoring-ai-crawler-activity-with-cdn-edge-workflows): Standard analytics like GA4 are blind to AI crawlers. Learn how to use CDN edge workflows to track bot activity, calculate crawl-to-refer ratios, and automate GEO fixes.
- [Advanced Schema Strategies for Perplexity and Gemini Citations](https://www.olwen.io/blog/advanced-schema-strategies-for-perplexity-and-gemini-citations): Implement Product and Organization schema specifically for LLM ingestion to ensure AI agents cite your brand as the primary authority.
- [Automating Website Fixes via GitHub and CMS Workflows](https://www.olwen.io/blog/automating-website-fixes-via-github-and-cms-workflows): Olwen connects your repository and CMS to automate the deployment of AI-optimized content and technical fixes, treating search visibility as a CI/CD problem.
- [Auditing Brand Share of Voice in AI Systems vs. Legacy SEO Tools](https://www.olwen.io/blog/auditing-brand-share-of-voice-in-ai-systems-vs-legacy-seo-tools): Shift from tracking SERP positions to auditing Brand Mention Frequency (BMF) within generative AI windows to maintain market share.
- [What GEO Means for Founders, and Why AI Citations Matter](https://www.olwen.io/blog/what-geo-means-for-founders-and-why-ai-citations-matter): A founder-friendly introduction to generative engine optimization, what AI citations signal, and the first fixes that usually move visibility.

## Frequently Asked Questions

- **What is GEO?** GEO stands for Generative Engine Optimization, the work of making your brand easier for AI systems like ChatGPT, Claude, Gemini, and Perplexity to understand, cite, and recommend. Olwen runs this for you as your proactive AI CMO.
- **How does Olwen improve AI search visibility?** Olwen surfaces mention gaps, competitor wins, content opportunities, and website fixes, then ships them to your site every day. Strategy, content, and schema updates land automatically, so founders get GEO outcomes without managing AI search optimization manually.
- **Who is Olwen for?** Olwen is built for busy founders and lean growth teams that want a proactive AI CMO instead of another dashboard. We do the GEO and SEO work for you, so AI search optimization doesn't become another full-time job.

## Privacy and Contact

- Privacy policy: https://www.olwen.io/privacy
- Support email: mailto:founders@tryoption.ai